DataTime - Ford Promo Watch

This was apparently a premium watch that Datatime made for Ford Motor Company. At the time, Ford had an advertising catch line of "Ford has a better idea" with the light bulb illustration.  As you can see in these pictures, the light bulb has an extra little small incandescent light which lights up when a button is pressed.  Thanks to Jon Eton for taking some additional photos of this watch showing the light bulb working.

Showing Datatime "dt" logo on case back & band.

Photos courtesy Jon Eton